This text explores the concept of non-objectivity and the methods through which it can be articulated. The author argues that describing non-objective reality requires the use of non-objective connotations, which effectively relaxes objective intention. Historically, while myths treated objective intention as marginal, the rise of objective thinking consolidated its dominance, eventually overshadowing and displacing non-objective aspects of reality. However, this shift also led to an increasing awareness of the limitations inherent in strict objective logic and the eventual erosion of the objective style of thinking. Objective thinking attempted to objectify elements of concrete reality that inherently resist such categorization due to their non-objective nature. The text highlights that while objective thinking can find a foothold in the objective facets of concrete things, it inevitably fails when confronted with pure non-objectivity, leading to flagrant mystifications. Ultimately, the breakdown of the traditional objective style of thinking stems from its inability to adequately grasp the totality of concrete reality, including its essential non-objective dimension.